Your Competitive
Advantage for Every Driver's Journey.
Superia Tyres, a Belgian brand with a global perspective, offer a powerful all-season solution for your customers. Manufactured according to rigorous standards, Superia provides exceptional performance, a sustainable choice, and a focus on the journey – all at a competitive price point.
Expand
Your Offering,
Empower
Your Customers.
Superia equips you to cater to a wider range of drivers with a single, trusted brand:
Superia Tyres excel in all weather conditions, offering year-round reliability and minimizing customer returns for seasonal swaps.
Meet the future of driving with our EV-compatible tyres, optimized for electric and hybrid vehicles for a smooth, silent ride.
Superia prioritizes a greener future. Our tyres are designed with eco-conscious materials and manufacturing processes, allowing you to cater to environmentally conscious customers.
A BELGIAN BRAND
Products
ECOBLUE HP
Passenger
Summer
ECOBLUE UHP
Passenger
Summer
ECOBLUE UHP 2
Passenger
Summer
ECOBLUE VAN 2
Light Truck
Summer
ECOBLUE SUV
SUV
Summer
ECOBLUE 4S
Passenger
All Season
ECOBLUE 2 4S
Passenger
All Season
ECOBLUE VAN 4S
Light Truck
All Season
BLUEWIN HP
Passenger
Winter
BLUEWIN UHP
Passenger
Winter
BLUEWIN UHP 2
Passenger
Winter
BLUEWIN UHP 3
Passenger
Winter
BLUEWIN VAN
Light Truck
Winter
BLUEWIN SUV
SUV
Winter
BLUEWIN SUV 2
SUV
Winter
Tyre Label
The European Tyre Labelling Regulation has been in place since 2012 and provides information on the fuel efficiency, wet grip and external rolling noise of tyres. Its aim is to increase the safety and the environmental and economic efficiency of road transport by promoting fuel-efficient and safe tyres with low noise levels. The EU has committed to cut its greenhouse gas emissions to reach climate neutrality by 2050. Choosing more fuel-efficient tyres can help to reduce transport emissions, which play a major part in fulfilling these goals.
In order to help customers with their choice the EU introduced a new regulation, which came into force on May 1st 2021.This regulation contains a revision of the EU label and registration to the European Product Registry for Energy Labelling (EPREL). The new label contains the same three classifications as before, though renewed, and is supplemented with additional pictograms to inform about enhanced snow grip and ice grip performance. A QR code on the label gives access to the European Product Registry for Energy Labelling, EPREL, a database with additional information such as a product information sheet and possibility to download the label.
Customers should be made aware that actual fuel savings and road safety depend heavily on the behaviour of drivers and the proper maintenance of the tyres. The three classifications are, although important, not the only performance parameters.
The European Standard
Superia tyres are engineered and produced according to European and international regulations: E-mark, S-mark, REACH compliance, M+S, snowflake symbol.
E-mark certification ensures the minimum EU or International (UNECE) standards in relation to its dimensions, load and speed rating. S-mark certification, sound marking, certifies that the noise amount complies with EU or International (UNECE) standards.
The REACH (Registration, Evaluation, Authorization and Restriction of Chemicals by the European Parliament) regulation, which was launched in 2007, restricts the use of chemical substances that have a negative impact on human health and environment. M+S marking is a Manufacturer’s declaration which implies that tread and material are designed in a way that driving performance on mud and snow is better than with normal standard tyres.
The snowflake regulation (three-peak snowflake symbol) requires for snow tyres a minimum of braking and traction performance on snow..
The Profitable Partnership
By partnering with Superia, you gain access to:
Competitive
Margins
Superia offers excellent value for your customers, while delivering healthy profit margins for your business.
Simplified
Inventory
Our comprehensive all-season offering simplifies your inventory management process.
Strong Brand
Reputation
Leverage the trust associated with Belgian design and quality to attract new customers.
Long Term
Focus and Stability
Not depending on a single manufacturer.
Embrace the Superia Journey
Superia empowers your customers to navigate the road ahead with confidence, while positioning your business as a leader in sustainable and high-performing tyre solutions.
Join the Superia Network
Contact us today to discuss becoming a Superia dealer. Let's work together to offer exceptional value to your customers and embark on a profitable journey of success.
